As a WSQ ATO, we are dedicated to help our clients develop their businesses through the building of Business Management, People Development as well as Market Innovation.

Customer Behaviour Analysis

Ret-mki-2002-1.1
Qualifications
Statement of Attainment
duration
13 hours
date
07/12/2020, Monday
to
08/12/2020, Tuesday
 

What does it covers?

Understanding customers is the key to giving them good service which in turn results into strong customer relationships and new sales opportunities.

This course will show you how to embed the ability to conduct customer behaviour analysis as a consistent part of your approach to acquire knowledge on products, services and specific markets, analysing trends and past performance to assess customer interest levels and needs, as well as recommending improvements to existing sales and marketing programmes.

Who should attend?

This course would be appropriate for learners who are holding the following positions:

  • Managers
  • Senior Executives
  • Key Stakeholders / Business Owners
  • Aspiring Entrepreneurs

Entry Requirements

This course has been designed to provide learners who are already working or wishing to enter any industry with the skills and knowledge required to Analyse Customer Behaviour effectively. They would require at least 1-year experience in a relevant domain such as.:

    • Sales
    • Business Development
    • Marketing
    • Business Operations
    • Store Supervisors.

Academic Qualifications: 

  • At minimum, the Learners will have a Diploma/Degree or equivalent qualification. 
  • For those without, they will have minimally 1-year of working experience in the relevant domain. 

The skills and knowledge for this unit which the participant is assumed to possess would be:

  • Read, write and speak English at WPL Level 5
  • Manipulate numbers at WPN Level 5
  • Knowledge on Business Model Development
  • Knowledge on Business Plan Preparation
Full Programme Fee

Course Fee

For Company sponsored learners (SME)
Full Programme Fees

S$350

Singaporean & PRs
(Non-WTS)

S$35

Singaporean
(WTS)

S$17.50

Singaporeans after MCES*

S$35

For self-sponsored^ / Company sponsored learners (NON-SME)
Full Programme Fees

S$350

Singaporean & PRs
(Non-WTS)

S$129

Singaporean
(WTS)

S$17.50

Singaporeans after MCES*

S$35

^ Self-Sponsored learners can use their SkillsFuture Credit to offset the course fees.

*MidCareer Enhanced Subsidy(MCES) is applicable to Singaporeans Age 40 years old and above only.