Events Planning and Management (Retail L2)

Participants will explore two key modules:

1. Event Performance Analysis

   • Understand event types like concerts, exhibitions, and corporate launches

   • Learn staging essentials and evaluate venue setups

   • Collect and analyze event data to generate meaningful reports

2. Coordinating Event Planning Activities

   • Plan and manage budgets, timelines, and team coordination

   • Select venue arrangement styles (e.g. theatre, banquet, hybrid)

   • Ensure compliance with event regulations and safety standards

Instructional methods include interactive lectures, group discussions, case studies, video-based learning, and presentations to simulate real-world planning situations.

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Learning Outcomes

At the end of this course, you will be able to:

• Assess event data to generate reports on staging features and technical requirements and apply them to improve operational efficiency and event planning in commercial venues. 

• Coordinate event planning activities by applying venue arrangement styles, managing timelines and budgets and requirements, and ensuring compliance with relevant event regulations.