Customer Behaviour Analysis

Course Duration: 15h (Classroom)

Fee: S$381.50*

Course Code: TGS-202513727

Mode of Assessment: Written (1h)

Enquire Here

About The Course

Course Overview

Understanding customers plays a key role in delivering a customer service that delights, which in turn fosters strong customer relationships and new sales opportunities.

This course aims to embed the ability to conduct customer behaviour analysis as a consistent part of your approach, to acquire knowledge on products, services, and specific markets, analyse trends and past performances to access customer interest levels and needs, as well as recommend improvements to existing sales and marketing programmes.

Learning Outcomes
By the end of this course, you will be able to:

Understand how culture influences marketing strategies and its impact on global marketing
Explain what customer personas are, their importance in understanding user behaviour, and the characteristics of a target customer's persona, to create your own target customer profile
Identify the different types of graphical representations for visualising your customer data
Identify your direct and indirect competitors and analyse them for key insights on how you can better cater your sales and marketing programmes for your customers

Course Content

1. Target Customer Profiling

Understand what a customer profile is, as well as the benefits of customer profiling
Know what customer personas are, their importance in understanding user behaviour, and the characteristics of a target customer's persona
Understand the different cultural influences on marketing strategies, and their immense impact on global marketing
Create a target customer profile via a six-step guide

2. Data Collection

Describe what data integrity is, how to preserve it, and to understand the importance of maintaining data integrity
Identify the different types of graphical representations for visualising customer data
Create a sample bar chart utilising customer data

3. Identification and Presentation of Competitors

Describe the differences between direct and indirect competition
Analyse the direct and indirect competitors for one's business
Learn the data analysis process and how to write a report that presents this data comprehensively

Entry Requirements

Who Should Attend?

This course is suitable for learners who are:

Service Professionals
Sales/Marketing/Business Development Executives
Store Supervisors and Managers
Business Owners
Aspiring Entrepreneurs

The assumed skills
Learners are assumed to:

Have some experience working with customer's previously
Be able to listen, speak, read and write English at a proficiency equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) Workplace Literacy (WPL) Level 5

The Assumed knowledge:

Learners are assumed to:

Know about Business Model Development and/or Business Plan Preparation

Anchor 1

Schedule

Mode of Delivery

Classroom facilitation 15h

Assessment
Written

Duration

Day 1: 0900 - 1800 (8 hours, excluding of 1 hr of lunch break)
Day 2: 0900 - 1700 (7 hours, excluding of 1 hr of lunch break)
Total Course Hours: 15 Hours (Inclusive of 1hr Written Assessment)
*Note that both days require your physical attendance to meet SSG's attendance requirements.

Course Run Details

Training Venue	Dates
1 Commonwealth Lane, #06-01 One Commonwealth Singapore 149544	Refer here for the next course date

Course Fees

Prices below include GST

Company Sponsored ^ (Non-SME)	Company Sponsored ^ (SME, W/ ETSS funding)	Company Sponsored ^ (SME, Baseline Funding)	Self-Sponsored	Customer Behaviour Analysis
S$381.50	S$381.50	S$381.50	S$381.50	Foreigner
S$148.20	S$148.20	S$148.20	S$148.20	Singaporean Citizen 40 Years Old & Above
S$224.20	S$148.20	S$224.20	S$224.20	Singaporean/PR 21 Years Old & Above
S$224.20	S$148.20	S$224.20	S$381.50	Singaporean/PR 20 Years Old & Below

SkillsFuture Credit (SFC)

Net Fee payable can be offset by SFC if learner is:

Singaporean
25 years old and above
Has sufficient balance in SFC

^ Absentee Payroll (AP)

S$4.50/hr
S$100,000 cap on maximum AP funding each organisation can claim each year

Come Join Us!

Enquire Here