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About The Course
Course Overview
The Customer Loyalty and Retention Strategy Formulation (Level 4) course equips professionals, including managers, supervisors, and marketing executives, with the knowledge and skills to design and implement effective customer loyalty programmes. Participants will learn strategies for building customer loyalty, evaluating customer relationship programmes, and leveraging customer insights to turn satisfied clients into brand advocates. The course also emphasises compliance with customer and privacy laws, ensuring ethical interactions. Upon completion, learners will be able to enhance customer satisfaction and retention, ultimately contributing to long-term business success.
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Learning Outcomes
By the end of this course, you will be able to:
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Develop and manager customer loyalty and retention programmes effectively
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Assess the effectiveness of loyalty programmes and understand the business benefits of strong customer relationships.
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Facilitate customer conversion by delivering exceptional service, complying with regulatory requirements, and anticipating customer preferences
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Provide personalised recommendations aligned with customer needs while adhering to professional standards and effectively utilising customer databases.
Course Content
1. Enhancing Customer Loyalty and Retention
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Managing customer loyalty and retention programmes
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Strategies for building customer loyalty and retention
2. Tracking and Assessing Customer Loyalty Initiatives
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Frameworks for customer loyalty and retention
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Commercial advantages of customer loyalty and retention
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Evaluating and improving loyalty programmes
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3. Transferring Customer Insights into Brand Advocates
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Transforming customers into brand advocates through exemplary service
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Understanding customer and privacy laws relevant to customer interactions
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Anticipating customer preferences and needs
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4. Tailoring Recommendations and Adhering to Professional Standards
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Personalised product and service recommendations
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Professional service standards and industry best practices
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Customer database management and utilisation
Entry Requirements
Who Should Attend?
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Managers : Those looking to enhance their leadership and strategic skills in managing customer relationships.
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Supervisors : Individuals responsible for overseeing teams and implementing customer loyalty programmes.
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Marketing Executives : Professionals aiming to develop effective marketing strategies focused on customer retention and loyalty.
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Professionals : Anyone in sales with at least one year of experience who seeks to improve their skills in customer loyalty and retention
Required years of experience in relevant domain:
They would require at least 1 year of work experience in any industry.
Academic Qualifications
The Customer Loyalty and Retention Strategy Formulation course has no minimum educational requirements. However, it is recommended for professionals with at least one year of working experience
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The skills and knowledge assumed:
Read, write and speak English at WPL level 4
Schedule
Mode of Delivery
Classroom facilitation 16h​
Assessment
Written
Duration
Day 1: 0900 - 1800 (8 hours, excluding of 1 hr of lunch break)
Day 2: 0900 - 1800 (8 hours, excluding of 1 hr of lunch break)
Total Course Hours: 16 Hours (Inclusive of 1.5hr Written Assessment)
*Note that both days require your physical attendance to meet SSG's attendance requirements. ​
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Course Run Details​
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Training Venue | Dates |
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1 Commonwealth Lane, #06-01
One Commonwealth
Singapore 149544 | Refer here for the next course date |
Course Fees
Prices below include GST
Company Sponsored ^ (Non-SME) | Company Sponsored ^(SME, W/ ETSS Funding) | Company Sponsored ^ (SME, Baseline funding) | Self-Sponsored | Customer Loyalty and Retention Strategy Formulation (L4) |
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S$817.50 | S$817.50 | S$817.50 | S$817.50 | Foreigner |
S$292.50 | S$292.50 | S$292.50 | S$292.50 | Singaporean Citizen 40 Years Old & Above |
S$442.50 | S$292.50 | S$442.50 | S$442.50 | Singaporean/PR 21 Years Old & Above |
S$442.50 | S$292.50 | S$442.50 | S$817.50 | Singaporean/PR 20 Years Old & Below |
SkillsFuture Credit (SFC)
​Net Fee payable can be offset by SFC if learner is:
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Singaporean
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25 years old and above
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Has sufficient balance in SFC
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^ Absentee Payroll (AP)
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S$4.50/hr
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S$100,000 cap on maximum AP funding each organisation can claim each year