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Customer Behaviour Analysis


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Course Overview

Understanding customers plays a key role in delivering a customer service that delights, which in turns fosters strong customer relationships and new sales opportunities.

This course aims to embed the ability to conduct customer behaviour analysis as a consistent part of your approach, to acquire knowledge on products, services, and specific markets, analyse trends and past performances to assess customer interest levels and needs, as well as recommend improvements to existing sales and marketing programmes.

Learning Outcome

At the end of this course, you will be able to:

  • Understand how culture influences marketing strategies and its impact on global marketing

  • Explain what customer personas are, their importance in understanding user behaviour, and the characteristics of a target customer’s persona, to create your own target customer profile

  • Identify the different types of graphical representation for visualising your customer data

  • Identify your direct and indirect competitors and analyse them for key insights on how you can better cater your sales and marketing programmes for your customers

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